King Of The Court Bill Russell And The Basketball...

King of the Court: Bill Russell and the Basketball Revolution brings a fresh perspective to the life of one of the National Basketball Association’s most iconic and prominent players of all time. Bill Russell is known for his tenacious and innovative style of basketball play, but rarely does his background get much attention. Aram Goudsouzian takes a detailed look into the life of 6’10† Bill Russell, making note of not only his authority on the court, but also his background, culture, and attitude off the court. The book captures the influential upbringing William â€Å"Bill† Felton Russell had and how the philosophies and culture he was immersed in shaped who he was. He grew up during the 1930s-1940s in West Monroe, Louisiana - a town that, at the time, had minimal blacks living there. While the town itself was relatively peaceful in terms of racial tension, surrounding areas did not adopt the same views. One day when Bill and his older brother Chuck were tossing pebbles at one another, a stray stone hit a passing car being driven by a white man. The man called Bill a â€Å"nigger† and threatened to hang him. As Bill recalls, â€Å"I ran off, half angry, half laughing.† This shows the almost humorous perspective some blacks during this time had about the â€Å"white power.† Often, there is a notion that blacks during the Jim Crow era were in constant fear of whites. While this was true, some blacks, such as the Russell family, opposed, laughed, and scoffed at this idea. Katie Russell,Show MoreRelatedBill Russell And The Civil Rights Movement Essay2437 Words   |  10 PagesOn May 6, 1999, Bill Russell, the man who redefineed the center by his unique shot-blocking, man-to-man defense and rebounding ability, and contributed to his team Celtics by his outstanding performance and remarkable leadership, finally attended his own retirement ceremony after 27 years of retirement. This great man in the history of America n basketball refused to have a ceremony in 1972 in Boston, the city he perceived as the â€Å"racist city†, because of his concern of discrimination. On FebruaryRead MoreImpacts of Information Technology on Individuals, Organizations and Societies21097 Words   |  85 PagesImpacts Concern about the impact of technology on people, organizations, and society is not new. As early as the 1830s, English intellectuals expressed philosophical arguments about the effects of technologies that had given rise to the Industrial Revolution some 60 to 70 years earlier. Samuel Butler, in his 1872 book Erehwon (an anagram for nowhere), summarized the anxiety about the disruptive influences of technology on the lives of people. The book described a society that made a conscious decisionRead MoreMarketing and Financial Markets41809 Words   |  168 Pagesparties, churches, and schools. 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In the new economic climate, managers of all types of organizations— political, educational, and economic—were increasingly trying to ï ¬ nd better ways to satisfy customers’ needs. Many major economic, technicalRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesAdvanced Computing Systems Division of IBM, 1968 There is no reason anyone would want a computer in their home. —Ken Olson, President, Chairman, and Founder of Digital Equipment Corp., 1977 640K ought to be enough for anybody. —Attributed to Bill Gates, Chairman of Microsoft, 1981 [Based on Kappelman, 2001; Jones, 2003] Chapter 1 †¢ Managing IT in a Digital World 3 The New App Economy Downloadable software apps have sparked a growth surge in the software industry. Apple introduced

Wind Technology Case Study Free Essays

Situation: Company 1. New company (10 years), small compared to competitors 2. Cash flow problems 3. We will write a custom essay sample on Wind Technology Case Study or any similar topic only for you Order Now Produces wind-profiling radar systems for weather forecasting and wind detection 4. 9-12 months to improve cash flow Strengths 1. Adherence to specifications and quality production 2. Technical expertise provides full system integration—customers can order either basic components or a full system 3. Meteorologists and atmospheric scientists provide the customer with sophisticated support 4. All resources had been devoted to wind-profiling 5. Government contracts—account for 90 percent of sales Weaknesses . Poor cash flow 2. Lack of a well-developed marketing department 3. No salespersons—management and engineers call customers 4. No production capabilities to compete in high-volume, low-voltage segment 5. No resources and technical expertise to compete in high-output segment Opportunities 1. Wind Technology develops almost all of its major component parts and software, versus competitors who depends on a variety of manufacturers. 2. HOWEVER, the development of t he power supply has been problematic, SO Wind Technology needs to develop power supply instead of purchasing an HVPS from outside supplier 3. HVPS has greatest potential for commercial success Threats 1. Vaitra is unwilling to place additional money into Wind Technology 2. 9-12 months to implement new strategy and improve cash flow Product Sell component parts, specifically the high-voltage power supply (HVPS) 1. Small, with low level of output (less than 3kV) a. Communications 2. Medium (between 3 and 10 kV) b. Radars and lasers 3. Large (greater than 10 kV) c. High-powered X rays and plasma-etching systems Market Total market potential is estimated at $237 million Wind Technology’s estimated market share is 0. 5 percent, or $1. 185 million Finances Margin: 30 percent (production=70 percent of selling price) or $355,500 Variable/Fixed Costs: Unknown Promotion Budget: 10 percent or $118,500 Contribution Margin: $237,000 Competition Unysis—the only key player in the wind profiling market Customers Research labs, large end-users, OEMs, and distributers Government: Research, NASA, state colleges, Department of Defense Problem: The market for wind profiling radar systems has been developing at a much lower rate than anticipated. Options: 1. Enter HVPS market, or ride out the two years (cutting costs) that the company had estimated it would take until the wind-profiling market achieved high growth levels? 2. If entering HVPS market, establish target segment 3. If entering HVPS market, develop a marketing and promotion plan Scenario 1: Enter HVPS market 1. The product provides a differential advantage, superior quality, is innovative, reliable, customizable, and technologically advanced 2. Provides an additional +/- $237,000 in contribution margin per every 0. 5 percent of market share is achieved. 3. HVPS could be produced with very little added fixed costs production would cost 70 percent of selling price. Scenario 2: Do not enter HVPS market 1. Young company in a mature industry 2. Severe cash flow problems make it difficult to produce, market, and hold inventory 3. Development of power supply will remain a problem 4. Difficult to cut costs when Wind Technologies already does not have a sales force or marketing department 5. Realistically only have 9-12 months before the company goes under Establishing target segment—Recommendations: 1. Microwave—highest market growth and strength 2. Radar—2nd highest growth and attractiveness, 3rd highest market share and strength 3. Semiconductors—highest attractiveness, 2nd highest market share Promotion Plan: 1. Collateral Material a. 5,000 pieces * $5. 50 each = $27,500 2. Public Relations b. Cost to write and mail to editors = $500 c. Are there hidden costs, such as publishing? d. How many people actually subscribe to wind technology trade magazines (Exhibit 3 = 350,538 in circulation) e. Of the 350,000 in circulation, if 1% of subscribers actually read the PR= 3,500 reached 3. Direct Mail f. More effective than PR, because recipients have the material in heir hands versus skipping over the page in a magazine. g. Buying list of prospects = $5,000 h. Are there lists available online? (Perhaps today, but not in 1991 at the time of the case) i. $7,500 per 1,500 mailed j. @ 3,000 mailed (universities, government) = $20,000 cost 4. Trade Shows k. $50,000 in costs + $50,000 for 5 staff members to attend l. Reach has to be significantly less than PR and direct mail because of geographical constraints—limited to the number of interested people near trade show—maybe 1,000-2,000 people attend trade show, and only 25% stop and look at your product m. Benefit—Get to see physical product and talk to experts n. Benefit—People who attend the trade show are probably looking to purchase (50% are hobbyists, 25% looking to buy, 25% not interested at all—tag alongs) i. 250 people see your product, +/- 50 are interested o. Potential to cut costs—why does it cost $10,000 per person to attend? Send current employees for +/- $3,500 per person (airfare, hotel, food). 5. Trade Journals p. Design News presents the best value, at just $0. 05 per page in circulation, it has a reach of 170,033 readers at a cost of $8,120 6. Personal Selling q. Telemarketing ii. Salary for employee would be $50,000 iii. 90 calls per day * 250 days = 22,500 per year, assume 75% are hang-ups = 5,625 actually talk on the phone, 5% are interested = approximately 250 r. Field Sales iv. Would provide most incremental revenue v. Most costly vi. $80,000 vii. However, this person can serve dual roles, also attending trade shows, responding to customer service issues, etc. Final Recommendation: Kevin, from Wind Technology, acknowledges that it would be risky to proceed with the HVPS spin-off, but not doing something to improve the firm’s cash flow was equally risky. Therefore, I would support neither decision, but instead go to the root of the problem which is Vaitra’s decision to cut funding for Wind Technology. Kevin needs to go to the management at Vaitra and ask for money to continue sustaining the business for another two years. At that point, the industry is expected to mature and the high growth levels that they anticipate may be achieved. In the meantime, it is not worth it to restructure the business, and implement costly promotion strategies that may not even be effective during the two years which they are most needed. However, in two years, when Wind Technologies anticipates a more secure cash position, they can begin specializing in the HPVS, hiring personal sellers, and attending trade shows. Then, perhaps they can also pursue more than just 0. 5 percent of the market. That is, however, if they even need to do so; it is possible that they will succeed with their current products. It would be best to have ample resources and do everything to the best of their abilities when the time is right, versus emptying their pockets just to get by in the industry, and abandoning their current strategy which could be successful in the very near future. How to cite Wind Technology Case Study, Free Case study samples

Marine Bio free essay sample

You can determine the turtle’s species by the upper shell brown/reddish brown color, the lower shell creamy/yellow color, body skin brown/yellow color, the rusty brown scales on their head, and the weight and length of the turtle varying from 77-227 kilograms and 1. 2 meters. b) You can determine the sex by many features. The turtle’s sexual maturity isn’t achieved until they are 15-20 years old. Adult males have longer tails and are much larger than adult females. A pair breads at sea and the female come to shore to nest her eggs. Loggerheads nest from April to July. Usually, there can be 105-120 eggs laid in a clutch. Single females of the species can have many clutches during a season. Some nest every year, whereas others alternate years. The incubation period can last from 55 -60 days. Like most sea turtles, they nest at night. c) The age of a sea turtle is determined by growth of in length and weight gain. We will write a custom essay sample on Marine Bio or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page d) Loggerheads also bury themselves in the mud during winter months. 2. The most common reasons turtles become sick or injured in Florida are because lights on coastal highways and housing developments disorient the hatchlings often causing them to move away from the water and be killed by automobiles or predators. 3. The specific type of turtle rescued was The Loggerhead Sea Turtle or â€Å"Loggerhead† 4. The type of food we will need to feed the rescued turtle is a variety of crabs, jellyfish, shellfish, and sponges. 5. This species needs to stay around fresh-water for means of drinking and stay at seas for breading (if more than one is in rehabilitation). 6. The rehabilitation area should be kept at a warm temperature and should be no smaller than 39ft.

Losing Matt Shepard Analysis free essay sample

Similarly, Jon Krakauer retraces the story of a young man named Chris McCandless who died in the Alaskan wilderness in his piece â€Å"Into the Wild. † The death of a person can become gradually more complex based on if it was natural, accidental or murder, if it was sudden, or slow, or if it was intentional. These are things that are easy to tell people, but make a big difference in the story. When writing or reading about a person’s death there are certain limits one comes across where it becomes very complicated to get the right story across. There is a great deal of limitation in writing about a person’s death because it is challenging to get all the correct details. Communicating the story of someone’s death can be complicated because many people lack the experiences to understand the events one goes through before dying and the true story often gets obscured by a shroud of drivel. We will write a custom essay sample on Losing Matt Shepard Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The problem in assembling all of the facts and details regarding someone’s death lies in the fact that the only person who truly knows all of them is the person who died. The person who died had the best perspective and knew everything that was going on. No one else knows the pain the deceased was experiencing or what was going through his head. Many questions can arise pertaining to how the person ended up in the situation which led to his death. In Matt Shepard’s case, one might question the story behind his homosexuality. It is hard to actually know what caused him to openly share that he was gay, if he expected harsh harassment for it, or if he regretted it. Only Matt can know the full extent of just how horrible the ordeal was for him. In the case of a murder, however, there is a second party who can be questioned for additional information. The problem is that the culprit is not always willing to tell their story, or they will not tell the truth. Never the less, there is still a second set of information available. For example, Russell Henderson and Aaron McKinney probably had their own story as to why they chose to assault Matt Shepard. The facts become even more challenging when there are no witnesses or any other party who know what happened. When a person dies alone, there is no one else who knows what went on. Take for example Chris McCandless. He was alone out in the Alaskan wilderness for several months. Nobody knew exactly where he was; let alone what he went through. The closest contact he had was a driver named Gaylord Stuckey who gave him a ride to Fairbanks. He told Stuckey his tentative plans and how he did not even know where he was going. Before saying goodbye, Stuckey â€Å"begged and pleaded with him to call his parents† (Krakauer 346). After that the only form of information there is regarding the events leading up to his death is the journal he was keeping in the back of a book. Where his journal cuts out, nobody can really know what was going on, and this leaves a lot of questions open for discussion. It is impossible to know for certain some of the little things like what his thoughts were, how he had planned for his adventure to turn out, or what ideas he had been contemplating. â€Å"He said it was something he’d wanted to do since he was little,† but one might assume he had not been planning it since he was little (Krakauer 346). Chris was the only person who knew how much thought he had put into his trip or what went on during the gaps in his journal. The rest of society is forced to try and fill in the gaps with what scarce information they have. The most intriguing, and challenging to understand, aspect of a person’s death is his final thoughts. That is one bit of information that is impossible for someone to find out no matter how he researches. A person’s final thoughts are the most complex because they are the accumulation of all of one’s life and decisions. One can only wonder what regrets the deceased came up with or what they might have wanted to do differently. The little details are often the most challenging to gather, and even when they are gathered they can still be difficult to understand. The experiences one goes through in life can be hard for another to understand if they have never been through a similar experience. A challenge arises for writers to try to comprehend what the deceased experienced in life, and then to convey it so their readers can understand it as well. Even if immense description is provided, a reader might still not be able to imagine what a certain experience is like. For example, Matt Shepard was â€Å"viciously and repeatedly [beaten] with a . 357 Magnum† (Loffreda 368). One can try and imagine how painful that would be, but unless it happens to the reader, he cannot know what it is like. Chris McCandless had to make his own fire, catch his food, sleep in the freezing cold, and starve. Most Americans have never had to gather their own wood and build a fire from scratch lighting it with a single match; they are used to just turning on the gas to their fireplace and hitting the ignition switch. Most readers will never know just how great of a struggle that can be. The average person in this country has been hungry after missing breakfast and lunch on a busy day, but most have never had to survive off of eating a squirrel every couple days. Most readers do not have these types of experiences and cannot truly appreciate just how hard it was for him. It is extremely difficult to represent these complex attributes of death. These aspects of death are the most challenging for a writer to convey and a reader to analyze. Without having the particular experience in one’s life to compare the tragedies to, a reader is incapable of grasping the stronger parts of a story. When readers and writers cannot properly interpret the events surrounding someone’s death, aspects of the true story are lost. The less an individual actually knows about an event, the more they have to fill in. Gradually the story becomes diluted, and it eventually loses its initial purpose. The story of someone’s death is like a cup of water. Every time someone embellishes the story with a little something of their own it is like adding a drop of color to the glass. One change does not make a big difference, but if enough people add their own facts or purpose to the original, you end up with something completely different and a cup of dark red water. In Matt’s town or Laramie, reporters hounded the police and Matt’s family for information, and when they did not get it, they made it up, or they warped facts. They ended up completely changing the story into a gruesome scene from a Hitchcock movie. Reporters said he had been â€Å"tied like a scarecrow† and â€Å"strung up in something akin to a crucifixion† (Loffreda 370, 371). Matt’s death also rallied a cause toward protective rights for homosexuals. One young man named Walt Boulden â€Å"was not shy about seizing the attack as a political opportunity, linking the assault to the Wyomong legislature’s failure to pass a hate crimes bill† (Loffreda 371). People from all over gathered, went to Matt’s funeral, and protested Washington for the cause. By the end, all the actions in Laramie no longer were for Matt. People did not care about Matt; they only cared about the cause and being a part of something. One student brought up the interesting point that â€Å"a lot of those people†¦if they had known that Matt was gay while he was alive, would have spit on him. But now it was a cause† (Loffreda 377). Matt’s story had been pushed out of site and lost. In the case of Chris McCandless, it was not so much the media, or a cause that covered the sorrow for his death, but it was the avid Alaskan adventurers who criticized Chris’s methods and actions. They tore apart everything he did during his journey and pointed out every little mistake he made. Many of them blamed Chris entirely for his death saying that he deserved it for going out there so ill-prepared. What many of them did not seem to appreciate was how skilled he was compared to the average person in America. Earlier in his life Chris had in fact â€Å"subsided for more than a month beside the Gulf of California on five pounds of rice and a bounty of fish caught with a cheap rod and reel† (Krakauer 348). Most Americans probably would not have lasted a week in the Alaskan wilderness. Chris managed to survive for several months off of practically nothing. Native Alaskan Roman Dial said himself: I admire what he was trying to do. Living completely off the land like that, month after month, is incredibly difficult. I’ve never done it. And I’d bet that very few, if any, of the people who call McCandless incompetent have ever done it either, not for more than a week or two. Living in the interior bush for an extended period, subsisting on nothing except what you hunt and gather most people have no idea how hard that actually is. And McCandless almost pulled it off. (Krakauer 364) People got so wrapped up in criticizing him that they lost their sorrow for the fact that it was a tragic, unexpected, accident. The true nature of it being a sad occurrence was lost because of Alaskans scornful criticism. When pondering the death of a person, people often have a great struggle in properly comprehending it. Facts become fiction and comprehension becomes confusion when trying to represent the complexities of a death. Gathering all of the information pertaining to a person’s death can be next to impossible. Many of the facts are only known by the person who died, the people who know something do not always want to chare it, and a lot of false information comes up. It is difficult to understand what the deceased went through unless one has been through it as well. If one has not been through the same experience, he cannot truly understand just how hard it was for the deceased to go through it, and cannot adequately understand their death. The factual nature of the person’s death can be drowned out with lies and made up information. The deceased’s real story becomes just a fragment in a sea of scrap. The real sorrow for a person can be displaced by cruel remarks others or covered over by bewildered calls to action. Understanding and conveying the story of someone’s death is hindered to the point of impossibility by the immense complexities surrounding the person’s death.

Kathryns Stocketts The Help and 1960s Feminism

Kathryns Stocketts The Help and 1960s Feminism The Help is set in Mississippi during the early 1960s, when the groundswell of feminisms second wave was still building. Kathryn Stocketts novel revolves around events in 1962-1963, before the womens liberation movement, before Betty Friedan and other feminist leaders founded the National Organization for Women, before the media invented the myth of bra-burning. Although The Help is an imperfect depiction of the 1960s and the author stifles the budding feminism of some of her characters, the novel does touch on many issues that were relevant to 1960s feminism.   Issues Worth Exploring Skeeters Rebelliousness/IndependenceA hint of feminism in The Help may be most evident in post-college Skeeter, the young woman who questions restrictions placed on her by societys traditions. Her Southern socialite best friends have conformed to expectations by marrying, having children (or trying to) and even questioning why Skeeter stayed four years at Ole Miss to finish her degree, while they were dropping out of school. Skeeter is still trapped and still trying to fit in, but her inability to do so is partly due to her discomfort with the myth of femininity she is expected to live. White Women and Women of ColorThe so-called second wave of feminism is often criticized for being too white. Betty Friedans classic The Feminine Mystique and other 1960s feminism accomplishments often came from a limited, white, middle-class point of view. Similar criticisms have been applied to The Help. This is partly because it is written by a white author who narrates in the black voices of Minny and Aibileen, and partly because of the way white voices in the U.S. continually tell the story of the Civil Rights Movement from a limited point of view. Many critics have questioned Kathryn Stocketts ability to speak for the help. Although the story is about white and black women working together, it is difficult and even dangerous for them to do so. The Help reminds readers that some 1960s feminists were perceived as busily organizing, protesting and advocating without bringing women from other races to the table. Women and Civil RightsWhich comes first for African-American women, civil rights as blacks or liberation as women? This theme was explored by many black feminist activists, with some theorists responding that it is clearly an unfair question. The either/or dichotomy is part of the problem. No woman should be asked to give up any part of her sense of self. SisterhoodThe term sisterhood became a theme and rallying cry of feminism in the 1960s and 1970s. Use of the word was criticized by some, in part because of the racist and classist assumptions ascribed to white womens liberation activists who used the word. The Help emphasizes the solidarity of women in many different situations, often crossing racial boundaries. MarriageDespite her independent streak, Skeeter feels the pressure to marry, and nearly does so even when both emotional and logical signs point toward no. The marriages of various characters in the book - Skeeters parents, her friends, Aibileen, Minny, Stuarts parents, Celia Foote - are nearly all presented with problems that are intertwined with gender power dynamics. Domestic ViolenceMinny faces abuse from her husband Leroy with some degree of resignation. However, author Kathryn Stockett does seem at times to approach it with an ironic awareness of the public attention that would soon come to the issue of domestic violence. Feminist organizations such as NOW addressed domestic violence as one of their priority issues. Women in PublishingElaine Stein, the editor from New York who helps Skeeter, freely states that she will help because she recognizes the need for a woman to have a mentor, a connection or some kind of in to the male-dominated publishing industry. Economics, Maids and the Pink-Collar GhettoAfrican-American women depicted in The Help had to earn a living as maids in white families homes. Few other opportunities were available to them - very few. Feminists of the 1960s are often remembered for getting women out of the home. The truth is, many women did work outside of the home already, but one of the chief concerns of feminists was that women were relegated to lower paying jobs of less prestige with less advancement opportunity and less satisfaction. The term pink-collar refers to the traditional, lower-paid womens jobs. Empowering the Help: How the Personal Is PoliticalThe books main plot is about women telling their stories in a society that has long refused to hear their voices. Whether or not the novel is flawed or the author can properly speak for African-American maids, the idea of women speaking their truth as a path to greater social enlightenment is considered the backbone of feminism.

4 Questions That Will Make You Rage Quit

4 Questions That Will Make You Rage Quit You’ve had it. You can’t face another day at that office with those people. Maybe it’s not as clear-cut as wanting to strangle your boss or disagreeing with your company’s mission. Maybe you just feel bored,  or stressed, or  unhappy (or all 3!) without really pinpointing why.   Here are four questions  you should ask yourself when deciding if it’s time to cut bait and look for a new job.1. Is my work appreciated?What do you mean I need to work harder, I just missed Christmas Eve with my family to work on that report!Morale drops when employees feel like their work is not appreciated by the powers-that-be. A recent Gallup study of employee engagement (defined as feeling invested in your  job) showed that in 2014, less than one-third of people polled said they were â€Å"engaged† in their regular job. That’s up slightly from years past, but still- that’s an awful lot of people who don’t feel appreciated and motiv ated in their current roles.Many companies are trying to stem this by offering special employee appreciation events or give  bonuses/rewards for excellent work. However, if your boss doesn’t seem to notice or care that you’re working like crazy to support the company’s bottom line, take your skills and experience where they’ll be valued.2. What the heck am I doing here?I’d rather be doing literally anything else–even fighting bears.Purpose is a key motivator of workplace happiness and productivity. If you know your company’s goals and your role in moving those forward, chances are you’ll feel a focused connection to your day-to-day work. However, when those   goals get vague, it can be easy to get caught in a feedback loop of coasting.If you find yourself checking Instagram more than your work email, the culprit could be a lack of direction. The first step should be working with your manager to define priorities and goals- but if you do this and you still feel like most of your day is spent drifting through time-filler tasks and pointless meetings, it might just be time to move on.3. Am I Stuck in the Middle of Nowhere?I have no idea what I’m doing.It can be so demoralizing to realize you don’t have the tools and resources available to do a great job. Maybe your company is in a financial crunch and can’t hire new people. Perhaps your manager just doesn’t have the time or desire  to explain what needs to be done.I’ve worked in places where everyone is so caught up  in their own endless to-do lists that no one has the time to sit down and effectively plan, execute, and support a project that needed to be finished†¦ a week ago. Chances are, it’s not your fault- but it can feel like it’s on you to fix.Once you’re in a defensive crouch and feeling overwhelmed, it can be really difficult to a) evaluate the situation objectively, and b) ask for the resources you need. If you reach that point and you don’t see your workplace offering any solutions beyond a shrug and a â€Å"get it done,† then it’s definitely time to re-evaluate your future there.4. Is it all about the Benjamins?Not sure if I’m here because the money is good or if I’m here because some money is better than nothing.You’ve probably thought, â€Å"They don’t pay me enough to do this† during one frustrating moment or another. Or maybe you envy people skipping out to enjoy expensive lunches while you eat a PBJ at your desk. It’s always going to be tempting to go find a job that will pay you more than you make now, but it’s also a legitimate reason to be dissatisfied- and ultimately move on to another job.Let’s face it: a fairy godmother is not likely to pop into your life and offer you double your salary for the same job; but if you start to feel like you really are being undervalued in pay and/or benefits, then start looking around.  Ask yourself: What salary do people in roles similar to yours make in other companies? Have you made contributions to your team or company that might merit a raise, but have gone unrewarded? If you have reasonable pay expectations and your manager or company is unable (or unwilling) to accommodate that, then you should start thinking about your options.If you identify with any of these (or, goodness forbid, all), then it’s probably time to start putting out feelers in your network, and brushing up that resume. You deserve better!On mobile? Sign in here to view your job matches.

PRODUCT RECALL AND BRAND STRATEGY A Case Study on Toyota Corporation Essay

PRODUCT RECALL AND BRAND STRATEGY A Case Study on Toyota Corporation - Essay Example mmand a healthy following, the company has however concentrated its efforts in marketing the principal brand which is Toyota and its sub-brands (Daye & Van Auken, 2010). Until the product recalls, Toyota’s brand architecture hinged primarily on the Toyota name. It is typical for Japanese companies to focus their business and marketing efforts on a single corporate brand (Daye & Van Auken, 2010). This strategy has obvious advantages, such as the development of a strong culture around the master-brand and therefore making their marketing efforts more efficient (Thomson, 2010). It has strong implications in its production approach also, because the single brand allowed the firm to lessen the number of components it needed. Toyota’s sub-brands shared a large number of common parts, reducing design efforts and concentrating production on these shared components. â€Å"Compare this approach with US rival GM, which, until recently, was operating a house of brands structure with 11 distinct marques, and the reason for much of Toyotas success and GMs decline, becomes apparent† Daye & Auken, 2010). While there are obvious strengths, there is one glaring weakness in the brand focus strategy. Negative publicity which may attach for any reason to the master brand is going to affect not only all its existing sub-brands at the moment of the controversy, but also all future sub-brands still to be designed. It appears that this is the reason why Toyota’s strategy for 2011 and the near future is to shift global marketing emphasis to its Lexus brand (Toyota Annual Report for 2011, p. 11). The executive report also places emphasis on quality and safety as its two major parameters. Hence, the company strives to bring constant development in its operational and management process. Toyota’s production system â€Å"is steeped in the philosophy of ‘the complete elimination of all waste’ imbuing all aspects of production in pursuit of the most efficient methods† (Toyota